ABOUT

Background
When OLIVER acquired several other agencies, including Dare, the collection of companies was named OLIVER Group. However, this name failed to capture the essence of the group’s philosophy. It was also confusing since it was the name of one of the member agencies.

Objective
Devise a name and identity which communicates the group’s philosophy of working more effectively and creatively from inside the clients’ world.

Task
Define the philosophy from which the identity will emerge then create a logo and identity system which will be applied to internal comms, PR and a holding company website.