ABOUT

Background
Shortly after joining the creative team at Billington Cartmell, the leadership team announced their decision to re-brand the agency. This shift involved not only a new name and marque but a repositioning away from pure production design and towards creative design. The name HeyHuman! was chosen to reflect the new agency ethos: Human behaviour builds human brands.

Objective
Create an identity for HeyHuman! that portrays the agency as a fully integrated, creative, forward-thinking brand with human behaviour at the heart of its approach.

Task
As well as creating a versatile marque, an identity system is required. This must include brand photography, stationery, internal comms and a website. Third party photography talent should be sourced and oversight provided to ensure that the brand vision is communicated effectively.