ABOUT

Created to bring a new identity to Tripadvisor’s Marketing Solutions Team, Wanderlab reimagined what ‘MarSol’ could be – an accessible, pioneering, insight-driven creative studio with a global reach, and a nuanced cultural sensibility.
With access to an irrefutable number of user-generated stories and first-party data from global travellers, the Wanderlab identity found its roots in Tripadvisor’s dedication to people. It wanted to established itself as a brand that not only knows travellers, but also how to connect with them.
Our mission was to unearth how to bring this new B2B entity to life with original creative, an intriguing identity and the right voice to speak to Wanderlab’s new, global audience. We curated an identity that fit the origin of the studio and the future of what it would become. We developed the brand identity, uncovered guiding principles, defined brand values and built Wanderlab’s visual style and voice in brand guidelines, brand book and brand video.