ABOUT

For this project, I designed some posters as part of an advertising campaign for "KIXX" footwear. My target audience was young people who live an active lifestyle. I designed a logo for the shoes, featuring arrows in the X characters to create a feeling of movement. The two arrows are reminiscent of the fast forward symbol on a TV remote. I chose a bold italic font as this conveys a message of strength and speed. The brand's slogan is "do the extraordinary" which implies that the product will help the customer achieve their athletic goals.