ABOUT

Working within the Social department at AMV BBDO, I worked as part of the team to deliver the annual YouTube brand campaign, leading up to their Brandcast event in November. Using my experience from running the campaign with We Are Social in 2016, I supported the campaign account team and project management whilst delivering a suite of digital and DOOH assets.

The DOOH campaign lived in London and Manchester, and featured a mixture of static and full motion media buys, including high-impact TFL station take-overs and large transvision screens. Digital buys included HPTOs as well as standard banners across consumer and commercial press sites.

I worked closely with YouTube procurement to secure the budget necessary (c. £1.2m) to deliver a breadth of creative executions in a variety of media spaces. My shoot attendance ensured a smooth delivery process through to the studio, and my close relationship with the resourcing team and design / build team within XLAB as well as the other producers ensured a flexible, quick-turnaround, and high-quality delivery of all assets on time to media owners and agencies.