Ellen Johnson Head of Marketing and Communications

ABOUT

• Requirements gathering, brainstorming, story building, priority scheduling.
• Working with internal business teams; Technology, Fundraising, Data, Analytics, Design, UX, Brand Ambassadors to collectively manage device and platform deliverables
• Workshop definition of user-experience, user journeys, workflows, wireframing and site-mapping
• Engaging with Technology Third Parties; Google, Apple, Tictrac, Amazon Web Services
• Day to Day project planning; setting achievable milestones, resource requests with Traffic
• Corporate CMS setup; Fundraising Datapoints, Ringfencing Teams Structures, Brand requests and OnBoarding
• Data scoping objectives to facilitate end-project reporting
• PM methodologies to include, Prince II and some agile; sprint backlogs, huddles & standups
• Analytics & Campaign metrics are defined plus implementation of tracking codes with Kochava, iTunes Connect Analytics, Google Analytics, Firebase and Playstore.
• Relationship-building / stakeholder management
Team included: Nicole Masters, Zenon Hannick, Caroline Rennie, Mano, Alex Giorgi-Coll, Jeff Addeh, MattMcMahon, Hiral Patel, Girish, Daire Stewart, Dom Cutts, Lou Meadows, Meera, Dawn, Noel, Peter

MADEIT CREDITS

Annual 2018 JudgeBranding Project featured: on 9th June 2018

Sport Relief 2018

  • 1008
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