ABOUT

In the world of holistic therapies, there tends to be an expected aesthetic to it's approach. Wendy Daniels wanted to break this trend and bring a full identity to their practice. The aesthetic needed to keep the warmth and approachability of the work, so a flexible identity was created that utilised hands. This not only covered these aspects but also provided a useful mechanism to showcase the variations in treatments offered.

Each treatment has it's own variation of the main emblem, with the hands in a position relative to that therapy. These can then be brought in together or separately for the main idenity