ABOUT

Role:
Lead Designer - creative direction and design development across campaign, print, and merchandise.

The Brief:
To create impactful key art for the season’s productions that would cut through in high-traffic OOH placements across London. The work needed to unify a diverse programme of events under a cohesive visual language. It needed to work across print collateral, including flyers and promotional materials, and into a range of merchandise.

The Result:
A bold suite of show key art, brought to outdoor sites, print materials, and merchandise. The campaigns delivered strong on-street presence and clear show identities, and merchandise created popular keepsakes for audiences.