ABOUT

Role:
Lead Designer - Concept designs and execution across print and digital

The Brief:
A punchy OOH campaign to excite audiences for the finals of Seasons 2 and 3.

The Result:
RuPaul’s DragRace UK has been a top-performing show for the BBC, with over 67 million streams for early series on iPlayer. These OOH campaigns were designed to celebrate the diversity and personalities of the contestants, bringing regional excitement to the Queens’ local areas. Following huge successes for social media engagement on Season 2, we revisited this brief for Season 3!