ABOUT

Role:
Design Director - led the creative direction of the rebrand, overseeing concept development and guiding a small multidisciplinary team.

The Brief:
To deliver a bold new rebrand for BSV Association, centred around a pre-approved logo. With a small budget and tight timeline, the challenge was to not only transform the brand aesthetic, but also create a brand film that humanised and demystified blockchain technology.

The Result:
A comprehensive brand system designed to flex across print, digital and web. Our small team also created an AI-generated brand film as the emotional centrepiece of this work. We created the film using a combination of legacy and emerging AI platforms, building our workflow between tools for the best results. We told a story spanning eight countries without using a single camera. It let us explore ideas more freely, bringing creativity and imagination to the forefront whilst operating within both a tight budget and limited timeframe.