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A new drink by Pepsi called Pepsi Z, aimed at the Gen Z demographic. It's 100% organic, recycled and zero sugar. Gen Z, are a demographic that values transparency from brands. This is why the campaign is honest about the fact that it is essentially the same Pepsi taste but with no sugar, organic and recycled.

Under the tagline "for the change makers", it calls on Gen Z to be part of the change that protects the planet by listing who the changemakers are and what they can do to change for the planet.