ABOUT

The corporate identity project for Beauty Sister Agency is a complex work aimed at developing a unique and memorable visual image for the agency engaged in the promotion of beauty professionals. The main goal of the project is to create a cohesive and recognizable brand that will attract new clients and maintain the loyalty of current clients.

At the initial stage of the project, a detailed analysis of the market and competitive environment was conducted. The research included studying successful examples of agencies working in the sphere of SMM-promotion for beauty professionals, as well as identifying the main trends and tendencies in Instagram. Special attention was paid to understanding the needs and preferences of Beauty Sister Agency's target audience.

Based on the findings, a corporate identity concept was developed. In the process of creating the concept, various references and inspirational ideas collected in a moodboard were used. The main elements of the corporate identity were identified, such as color palette, fonts and logo, which reflect the elegance and professionalism of the agency, as well as attract the attention of the target audience.

The key elements of the brand identity were graphic elements, photographs and memes. A modern and stylish visual language was chosen for Beauty Sister Agency, which makes the brand easily recognizable and appealing. Graphic elements create a unified visual image, and high-quality photos and videos emphasize the professionalism of the agency.