ABOUT

The corporate identity was developed for a brand of fragrances and home decor items. Its products help to disconnect from the noise of the outside world and take you back to childhood through the aromas and emotions of its products. The line of perfumes demonstrates simple and familiar aromas from childhood, causing nostalgia.

The color palette conveys nostalgia through a combination of cream, brown and shades of gray, reminiscent of aged black and white photographs. The shade of blue in the palette evokes an association with purity and tranquility, and also creates a feeling of a clean slate, favorably highlighting the brand's message from the general information noise. Black and white photographs in the packaging design complement the atmosphere and evoke positive emotions.

A logo, color palette, font pair and graphic techniques were developed for the brand. The style of photos for advertising and social networks was also selected, and a brand guideline was developed.