Elizaveta Gordeeva Graphic Designer /​ Art Director

ABOUT

The branding was developed for a cozy takeaway coffee shop, where specialty coffee, desserts and delicious sandwiches are combined with dark vintage charm. The branding emphasizes the main concept of this place, where tradition and history meet modernity, where the past organically blends with the present.

The color palette conveys nostalgia, combining cream, reminiscent of aged paper, and dark olive, adding depth to the vintage atmosphere. The logo emphasizes the individuality of the brand and harmoniously combines two fonts, referring to the times of old newspapers and classic typewriters. The logo itself pays homage to old vintage signs, personifying the spirit of a bygone era.

A logo, corporate color palette, font pair, as well as packaging and printed design were developed for the project, the style for photographs in advertising and social networks was thought out, a corporate style guide was compiled.

MADEIT CREDITS

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