Elizaveta Gordeeva Graphic Designer /​ Art Director

ABOUT

Branding for a beauty studio for elegant women who value their time and comfort, a place where all the conditions for rest and relaxation of visitors are created.

The color palette in neutral natural shades creates an atmosphere of calm, harmony and naturalness, necessary for a visitor to relax. The logo emphasizes the individuality of the brand, creating an atmosphere of lightness, femininity, elegance, due to smooth lines and a harmonious combination of lines of different thicknesses. The design of printed products uses black and white images, emphasizing the values ​​of the brand - the desire for naturalness and beauty in simplicity.

A logo, color palette, font pair and graphic techniques were developed for the brand. The style of photographs for advertising and social networks was also chosen, a corporate style guide was compiled.

MADEIT CREDITS

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