ABOUT

I revamped the existing blog to ensure readers were served more content upon landing on our page. From there I performed a content audit, set out a blog strategy with KPIs, compiled resources for blogger outreach, and a content calendar for a team of Marketing Coordinators to produce posts inline with.

On top of this I also improved the post notifications for our blog subscribers, produced new infographic content to build more referral traffic to Pinterest, edited/curated incoming submissions and authored new articles.

Another intention of fresh blog content was to be implemented as complimentary advocation on website pages and in email communications with our target markets, as well as seeding brand awareness out to new audiences.