ABOUT

DISNEY/PIXAR - IINSIDE OUT - INTERACTIVE GAMES

Our Challenge was to create an experience in which the audience falls in love with the characters from the ‘Inside Out’ movie prior to the film’s release.

Utilising an existing partnership with facial recognition software innovators Portal we designed a series of character based mini games, which you use your face to control.

-Disney’s largest digital ad banner game campaign in history.
-The first use of Emotional Recognition Technology in an advertising context.
-A well rounded campaign that worked in banner adverts, fullscreen interactive and interactive OOH billboards.

My Rolls: - Idea conception, Copywriting, Game Design, Asset Design