ABOUT
I love a technical challenge and I particularly love working with scale and lighting design. This project for JD Sports combined all of these opportunities. Film maker and director, Mark Gill was tasked with creating a dream like sequence that incorporated multiple sporting and social media celebrities. The dream begins with a young boy admiring a pair of trainers in the snowy scene of a JD shop window. Each set had show marked contrast from the previous with the story board also blending some transitions through blowing up and reducing the scale of the previous set.
Basically I got given a blank canvass of three halls at Excel exhibition centre and a director who loves Blade Runner. We created five sets including
- a huge 30 foot high futuristic street scene with set pieces flown from above and back lit to make it glow.
- a ten foot high miniature street scene
- a 10 foot high city scape as seen from a bridge
- a huge blade runner style golden set for Rota Ora
- the Jd Sports shop front with snow SFX and 3D illusion tunnel
- a free standing green stage with in-camera flooring
Production company The Chase were a dream to work with while construction company Wylie Wood and my incredible team of makers and dressers absolutely smashed it. Filmed across two locations Excel and Manchester.
Production Designer: Elizabeth Melinek
Director: Mark Gill
Production: Chase Films
Back to JD Sports Christmas TV ad 2020 project
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