ABOUT

A re-imagined HMV store that aims to entice the target audience, of 18-24 years old, to purchase physical music media as it is personalised.

The responding concept is an area within the stores where customers can make their own custom vinyl records.

The space includes; the machine where the vinyls are made, tablets for customers to select songs and design the disk and covers, a listening area, a gallery for the best vinyl’s of the month (voted for by customers), and a collection of all the records ever made by customers which allows other customers to listen to or buy them.