Elise Décultot Creative Strategist

ABOUT

The GP Explorer is a Formula 4 race organized by the French YouTuber Squeezie and gathering Internet personnalities and rappers. It's the biggest influencer event in France, with more than 200 000 people on site, 1,4million viewers on Twitch and 1,2 million viewers on French TV (France2) .

For this 3rd and last edition, Netflix was sponsoring the team of Squeezie & Amine.

dclt studio was in charge of the production of social media assets ahead and during the whole weekend of the race, for Netflix France (Instagram, TikTok & X).

Netflix content during the race generated more than 1,23million interactions, 37,8 million impressions and Netflix's tweet about Squeezie incident during the race is the most liked of the whole event.

MADEIT CREDITS

  • NetflixClient

Netflix x GP Explorer 3

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