ABOUT

The brief was to develop a complete new fresh dynamic packaging design whilst in keeping the products traditional heritage, targeted to reach a young audience.

The client is a global leader in the quick service restaurant industry and in quick service catering equipment manufacturing; holding several well-known brands such as Fast Food Systems Ltd, Southern Fried Chicken, AJ’s Piri Piri, Piccolo Pizza and Vizu.

• Market research, idea generation
• Development of graphics and illustrations
• Redesign/ rebrand of existing packaging
• Packaging design across a wide range of products spanning multiple categories
• Visualisation