ABOUT

Company Logo Design and Visual Identity - Goldstück Personaldienstleistungen

After 25 years commercial experience and highly acclaimed in her field, successful business entrepreneur Katharina started her own recruitment company „Goldstück“ ( = piece of gold ). It is her mission to help people to find the right role and to find the right people for businesses and therefore to provide a win-win solution for both parties. Her strong commercial expertise combined with exceptional people skills and a high level of empathy should reflect design and visual identity. Specialised on people with the goal for professional reorientation she required both, a design that showcases stand-out uniqueness whilst aligning commercial elegance to represent her company and to increase successful growth of her business.

I created a logo design, tone of voice and visual identity to enable them to reclaim their legacy and market position. A graphic element was developed as a key graphic to increase recognition and allow creativity across all creative outputs. The visual identity and chosen font is warm, inviting, highly detailed with every element considered to be recognisable.

- Idea Generation
- Logo Types
- Visual Identity
- Design Strategy

Products
- Banner design
- Marketing materials
- Social media design
- Promotional contents