ABOUT

Website Design and E-commerce for the Normandy Beach Race.Website  Design The Story:The Normandy Beach Race is the first French vintage beach race in Normandy, featuring only pre-1947 cars and motorcycles. It offers an authentic and free show to revive the atmosphere of the mechanical rendezvous of the 40s/50s. This original and spectacular event features a speed run on a 1/8 mile track, mixing vintage American and European cars and motorcycles pre-1947.The Brief:The organisers needed a professional website to promote and grow their event. The website should display all the necessary information about the event and allow racers and caterers to register several months before the event.Mission:Design and develop the website and update it each year to promote the next edition. As the event has grown, we have added a press section for press accreditation, an online shop, and online ticketing. Outcome:Since the creation of the website for the second edition in 2020, the popularity of this event has gone through the roof. It has become one of the major automobile events in France, drawing over 100,000 visitors for the last edition. The next edition is scheduled for September 2023.
Design presentation: the conceptThis is the official branding provided by the event organisers. It aligns well with vintage style, racing, and the colours of the French flag. It was a pleasure to work with such a well-designed identity to develop the website. Strong branding is essential for coherence between all marketing assets, including websites, email marketing, brochures, and social media posts.The website is clean, modern, and conveys a vintage aesthetic. The UI is easy to navigate, allowing visitors to find the necessary information in a single click.After selecting the concept and aesthetic, we further developed and refined the design until we achieved the final version that effectively captures the spirit of the race on a digital platform.
WEB DESIGN & DEVELOPMENT
Web design: We created a modern and responsive website.Your website should contain all the relevant information about your business but should be simple enough that it is obvious to the user at first glance. It is important to provide the information clearly and instantly to retain the attention of the visitor.In order to accomplish that, a hierarchy is implemented by using powerful imagery and large titles to allow visitors to scan the website within a few seconds.
The Mood: Discover the Normandy Beach Race
Are you ready to level-up your business?On a mission to make great brands heard, trusted and loved! Branding, logo design, packaging, web design, product photography & more.London - UK​​​​​​​