ABOUT

While working for HOUSEOFHRVST in Munich I looked for a way to boost our summer sales that would set the store apart from its numerous competing concept shops in Munich. To achieve this I assisted in designing a digital strategy that was kicked off with an editorial shoot, independently organized, styled, and conducted in close collaboration with my colleague. Under the title “Neighborhood stories”, the shooting featured our local clients and was set in cafes and restaurants which were also likely to be visited by our own customer base. I shared the results on our online shop, newsletter, Facebook and Instagram, and initiated a share-for-share arrangement with our shooting partners: in return for our promotion of the neighbouring cafés and restaurants on our social media channels, our partners would feature our upcoming summer sale and the editorial on theirs. This strategy resulted in a successful summer season in which we could increase our sales and attract new customers.