ABOUT

Concept:
"How can we make Munich`s fashion landscape more exciting? How can we shake things up? How can create a shopping experience rather than a simple shopping trip?" When coming up with the idea of the Pop-Up store OPEN HOUSEOFHRVST we had these questions in mind. Our concept was to create a place, where you could come by and say hi, have a coffee and shop the latest trends from brands auch as A.P.C or Comme des Garcons, while a DJ was playing in the background or an exhibition was happening.

Execution:
We rented an old furniture store in the middle of Munich`s city centre. We teamed up with Vitra and Vitsoe and set up an unique interior. Meanwhile social media channels and a website were set up by myself and my colleague.

Results:
OPEN HOUSEOFHRVST managed to create a completely new approach to fashion retail. During the three months we organized exhibitions, parties for clients such as Adidas or Converse and meanhwile pushing our sales in womens and menswear immensely. Within a short amount of time our social media channels gained a large audience, which was not only the result of an elaborated social media strategy but also of appearances in newspapers, radio stations and blogs.