Elie Nasr Senior Creative

ABOUT

Shifting perception through Pop Culture.

Dubai is often perceived as a city lacking culture and character and is historically seen through a lens of preconceived misconceptions that deter visitors. Our approach was to develop a music project that places Dubai firmly at the intersection of culture and the audience interests. Focusing on the top ten inbound markets we used musical storytelling, and the reach of global talent to transmit Dubai as a city an aspiration to visit.



MADEIT CREDITS

  • Dubai TourismClient
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Who liked - Rita Ora. New Look Music Video. Dubai Tourism.

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