ABOUT

We have designed the new identity for an exciting leisure development in Sheringham, North Norfolk.
The name is an homage to North Norfolk’s iconic coastlines. North Norfolk is home to a substantial chalk reef which is 20 miles long and 6 miles wide, making it the largest in Europe. Dubbed 'Norfolk's Great Barrier Reef', it is home to 120 species of seaweed and plants and more than 350 species of fish and invertebrates. It was designated as the Cromer Shoal Chalk Bed Marine Conservation Zone (MCZ) in January 2016 and information about its importance and how it can be protected is published by the Marine Conservation Society.

The logo plays tribute to a recognisable feature of the beaches in the district, drawing inspiration from Bladder wrack; brown algae that is a memorable feature of the sea defences and rock pools along the coastline.