ABOUT

Laviniaturra is an Italian fashion brand formed in 2012. I was commissioned to create their identity with the aim of building a brand of success.

My work started reworking existing visual language elements of the actual collection to take into consideration their target audience. I designed a visual identity that communicated their positioning of ‘romantic’ and ‘feminine confidence’ through an elegant brand-new marque. This was combined with a colour palette of pastel rose and grey tones to complete a simple and elegant identity.