ABOUT

laboratorioCingoli is a kitchen school in Milan with the aim to convert everyone into passionate cooks, using the “separation of cooking” method, explained also in a dedicated book, full of tips to help you ace the cooking classes, that are led by Giuliano Cingoli, the school owner, with whom I worked with to develop a new brand strategy to promote the school and increase the numbers of attendees and the sale of the book and the special knives designed by him for sale on the site, both on the website, on the social networks, offline and with events.