ABOUT

Arthewall provides art advice to designers, architects and whoever needs to decorate a wall with art. It is a place of research and promotion of international emerging artists brimming with talent and creativity.

It is the evolution of Glossom, a platform that enabled creatives to showcase their works, privately funded. I created the new product strategy, that turns the company from a social network to an e-commerce site, with a strong focus on the promotion of emerging artist.

Working closely with the team, I created the product trying to match the business strategy and enter the competition with an innovative product, that want to suggest set of art and a custom service to everyone who has to decor a wall with one or more artworks, such as hotel, restaurant or private home. The new product is live from September 2016.

Beyond that, I created the corporate identity and the brand image of the company, with all the marketing related materials.