ABOUT

Sir John Soane was a famous architect. He designed his house to live in, but also as a setting for his antiquities and his works of art. He lived alone after the death of his wife, and as a collector, he constantly added to and rearranged his collections. He decided to open his home as a museum to provide students and amateurs the opportunity to enjoy his house.

As a result I created a dynamic brand according with Sir John´s personality. Additionally, the museum has numerous visitors per year, but its communication with its audience is unsatisfactory. It has an ambiguous identity, using different symbols for its brand, and it uses poor sectioning ( i.e. Education, Foundation).