ABOUT

Handsome Dan´s is a candy shop situated in the heart of Williamsburg, Brooklyn NYC. They just have its logo, but they don´t have the implementation properly developed. It is a retro candy shop, that means the target is younger and mature people more than children. The Shop is retro designed with all the american candies from the past.

Three different proporsals:
1. Proposal "Flavour Faces": Based in the different faces you have when you try a new flavour.
2. Proporsal "Handsome Hair": Brand identity based in the hair of the logo, as the most representative element of the owner of the shop.
3. Proporsal "Retro Candies": New element recognizable in the logo, the awning, and typographic background with the candies.