Elena Sanchez Abrante
Art Director
ABOUT
With this campaign we worked in the new positioning of TOUS: Stay Tender. The brand calls on people everywhere to express their tender feelings without worrying about how, where or with whom. Because it doesn’t matter how you feel or express tenderness, what’s important is to keep doing it.
We made the film and several prints with Emma Roberts, models from the Tender People campaign and packshots. And a specific shootings of still life for all Tous’ Jewelry collections. Each one with his personal art direction.
