Elena Knox Executive Creative Director

ABOUT

To re-establish Huggies as an iconic global brand, Droga5 created the new global platform We Got You, Baby to disrupt category tropes by changing the conversation and then actually having that conversation directly with the baby. A brand voice that speaks directly to babies acts as an off-camera sidekick that’s equally reassuring and humorous in its helpful observations on how the world works.

MADEIT CREDITS

  • Kimberly-clark: HuggiesClient
  • 750mphPost Production Company
  • Alyssa GeorgeCreative Director
  • Ben BrownGroup Strategy Director
  • Ben BrownGroup Strategy Director
  • Courtney BernsteinCommunications Director
  • Courtney RussellExecutive Group Account Director
  • Cris ScardinoGroup Account Director
  • Danielle GasbarroCopywriter
  • David DrogaChairman
  • Jasper YuArt Director
  • Leslie ChengSenior Designer
  • Mark MolloyDirector
  • Meli ChamorroAssociate Creative Director
  • Neil HeymannGlobal Chief Creative Officer
  • Neil HeymannGlobal Chief Creative Officer
  • Part Of Accenture Interactive New YorkAgency
  • Rich GrecoExecutive Design Director
  • Ryan MillerGroup Strategy Director
  • Sarah ArrillagaGroup Account Director
  • Smuggler Los AngelesAgency
  • Sophie PatonProducer
  • Stewart ReevesEditor
  • Tim GordonCo-Chief Creative Officer
  • Work EditorialEditing House
  • * Droga5Agency
  • * Stewart ReevesEditor
  • * Felix RichterCo-Chief Creative Officer
  • * Cannes Lions Winners 2021
  • * Stacey SmithAssociate Creative Direcdtor
  • * Juliana CobbExecutive Creative Director
  • * Elena KnoxCreative Director
Add yourself to this project

We Got You, Baby

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