ABOUT

The 1970 British Cohort Study (BCS70), run by UCL, documents the lives of more than 17,000 people born in England, Scotland and Wales in a single week. One of the world's most valuable studies of human development, the information it collates is a vital source of evidence informing key policy areas such as social mobility, education, employment and economic insecurity.

BCS70 needed materials to celebrate their 50th year anniversary of the study. Tapping into the nostalgia from the 1970s through to the 1990s, badges were chosen to portray the story of those who have shared their experiences through this project.