FIFA 19 is one of EA’s largest selling titles and I had the pleasure of working on the retail campaign launch. Working closely with their game production team, I was able to create some amazing designs to capture the fanbase.
I was responsible for getting my concepts approved, choosing the most dynamic graphics to work alongside the hero key art and finding the balance between FIFA 19 and FIFA Ultimate Team 19 (an additional mode within the game).
One of the challenges that was encountered during the project was the unpredictability of football. After a successful world cup, Ronaldo moved from Real Madrid to Juventus. Consequently, the key art had to be changed across the board. This meant tweaking and re-artworking the creative on a tighter deadline and showed that EA were responsive to the changing situation.
After the launch, I also worked on additional FIFA promotions, both digital and printed, included FUTMAS, Team of the Season, Team of the Year, as well as the FIFA 19 rebrand.