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electriclime° and INNOCEAN have teamed up to bring the planet of Mars to Earth in a stunning new film for the Kia EV9 series.

Filmed through the deserts of the Middle East, along with leveraging on the creativity of AI-Animation, the project accentuates the aspirational brand of Kia and its creative advancements and notable accomplishments throughout the MENA region.

The objective of the film was to highlight the brand’s four key pillars: Sustainability, Innovation, Futuristic & Pride in the region.

Director Marco Placanica takes the audience on a journey through multi-stylistic visuals, combining together to build an imaginary bridge between the past and future.
Meanwhile, the film represents the ‘Here To Reshape The Way We Move’ campaign’s focus on how the EV9 and Kia’s innovation in tech are aligned with the notable advancements and accomplishments of the MENA region.
Kia’s four brand pillars are seen through the eyes of the child protagonist, whose world develops around him as he travels in the EV9.
Meanwhile, the audience are taken into space through the stunning visuals, CGI and the journey of an astronaut, with The Red Planet linking with Earth.