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electriclime° and FP7 McCann teamed up to produce a dynamic and engaging film for Aldar Properties becoming the official real estate partners of Manchester City FC.

With Manchester City one of the top teams in the world, the project represents the perfect synergy between the companies as they build a bright future in their respective fields.

Directed by Damiano Fieramosca, the spot brings together the passion that the property company has in creating homes for families and the hallmark of success which runs through the football club.

Mixing in footage from Manchester City’s winning style on the pitch with shots of families enjoying the football together, the film highlights both company’s quest for growth and progression.

Meanwhile, the fluid combination of the film perfectly encapsulates the ideals of both Aldar and Manchester City.

The look of the film also presents a homely presence combined with the intense atmosphere of playing Premier League football, building to an ultimate crescendo that ‘pops’ on camera.