ABOUT

Director Daniel Marjan has taken the helm on three comedic spots for Sumsub, with production company electriclime° and creative agency Crowd teaming up for the shoot.

The campaign highlights Sumsub’s vision to bring a safe, accessible, and inclusive digital future for users and businesses alike.

‘The Beast’ campaign aims to personify fraud, with the Gorilla character we will show how fraud comes in the way of the users when the platforms they use are not secured.
With Director of Photography Kelvin Chu, the dynamic movement and composition of the films complement the character’s comedic elements, with the editing maximising the story’s humour.