ABOUT

Since 1997 Optimus Education has been the leading provider of professional development support and school improvement information for schools, academies and other educational institutions.

The logo design was based around the letter ‘O’ and reflects the company’s efforts to optimise an educational organisations potential, finding the right fit for individual teachers by orbiting and thinking around subjects to obtain the best personal outcomes.

Symbols were developed to indicate how various articles, leaflets, conferences and pages should be grouped and, to maximise brand recognition, we kept to the same two shades of blue.