ABOUT

Electric Word was the leading provider of professional development support for, mainly, the sport, gaming and education sectors. It was decided to rebrand after the sale of key businesses within its group.

Something a bit more relaxed than the rather stuffy logo they had been using was required and I based our approach on the neon sign in the company’s boardroom. Initial attempts at photographing the sign came to nothing so I recreated it and flooded-it-though the necessary media including the Annual Report.