Electric Theatre Collective
London
ABOUT
"In our version of Rapunzel, a traditionally white, patriarchal story is reclaimed as a tale of black female empowerment, with Prime in a supporting role. Instead of waiting for her prince, our Rapunzel is a savvy entrepreneur who uses Amazon Prime to rewrite her destiny, escaping the tower and creating her own hairdressing empire.
Our goal was to tell a story of empowerment that was absolutely rooted in the truth of the Prime customer experience: the enrichment it brings to peoples’ lives, and the freedom it affords them."
MADEIT CREDITS
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Amazon PrimeClient
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Christjan JordanEditor -
Erik MesserschmidtD.O.P -
Hannah KesslerProducer -
Jack BroughCreative Director -
JointAgency -
PJ KirbyCreative -
Rory RobinsonCreative -
Russell TaylorProducer -
The DenEditing House -
Wayne McClammyFilm Director -
Creative Circle, Creative Foundation & The UK Creative Festival -
Factory Studios LtdSound Design -
Hungry ManAdvertising Agency -
Electric Theatre CollectivePost Production Agency -
Jon ClarkeCreative Director / Sound Designer / Composer -
Algy SharmanCreative Director -
Jack BroughCreative Director