ABOUT

This project was in answer to the Yamaha brief released for the D&AD Student Awards 2013. It asked for an online strategy which would influence very new Yamaha customers to keep coming back to the brand. I chose to focus on the musical facet of the brand. I created an initiative called Yamaha 'Colab'. Essentially an online musical collaboration platform, 'Colab' and the advertising to launch it, would bring musicians to the Yamaha site to start musical conversations via either their own recording or by using interactive instruments on the platform.