ABOUT

This Ted Baker brief was from the D&AD student awards. The creative challenge was to bring Ted Baker's thoroughly British fashion ideas and attitudes to another country of your choosing. I chose to use Italy and my solution was to highlight the British tendency to take something traditional to another culture and make it our own, and to put Ted Baker at the forefront of that. My campaign consists of traditional print ads and point of sale ideas alongside a guerrilla element of hi-jacking the Ted Baker Milano website and shop fronts with stereotypically British items.