ABOUT

This project was a D&AD Student Award brief from Nissan Interbrand. The brief asked for the creation of a sub-brand under Nissan which would encapsulate and define all of Nissan's sustainable products, plus advertising material to launch it. With my solution, I wanted to make my sub-brand 'pure' an immediately recognisable symbol of sustainability from Nissan. My approach was to position the sub-brand as a 'trend-setter', using the tag line 'taking the lead'. I created print ads, a social media aspect and a TV spot for the campaign.