ABOUT

THE CHALLENGE
TaskUs approached the Shine team to redefine their value proposition; to review their brand and collateral to ensure it reflected the company’s market position and expertise; to establish a clear position in the crowded BPO market. A key challenge was to achieve a solution that reflected the organisation’s success and competency, whilst retaining their unique culture and personality.

THE CLIENT
TaskUs are a fast growing VC backed BPO located in the US and the Philippines, employing over 1,200 people. They provide customer experience (CX), content moderation and consulting to some of the world’s most innovative and disruptive companies, including Uber, Tinder, Deliveroo and Eventbrite.

THE SOLUTION
The new mark reflects TaskUs’ people centred approach to BPO - putting their people at the heart of everything they do. It reflects the notion of the power of “Us”: working in partnership, valuing employees.
The new brand is supported by a set of brand guidelines, including tone of voice. New collateral includes stationery, literature, presentation templates, digital ads, outdoor ads, signage and merchandise.
A new strapline clarifies the offer: Powering the world’s most innovative companies through digitally driven outsourcing.
For the creative campaign a series of questions target sectors including retail, tech, and gaming, that are each answered with “The answer is Us”. Collateral playfully displays the questions as a series of text messages positioned over impactful imagery.

THE RESULT
The new brand is helping to establish TaskUs’s position in the crowded CX BPO market. It reflects the company’s position whilst retaining a sense of fun.
It has been well received externally and internally. The in-house design team have become proud guardians of the new brand – they were vital to the launch (in Early Aug 2017) and ensure the ongoing development of a cohesive suite of impactful branded materials.