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We worked on a fresh new brand identity and positioning for Italian lighting company Reggiani, which marks a new chapter ahead of its 60th anniversary next year. Under the banner ‘Illumination Collective’, the proposition includes a logomark, brand colours, typeface and tone of voice – all of which will be applied across key touchpoints, from products and buildings to online. A bespoke animated film has also been created for use online and at events, communicating Reggiani’s new voice and branding.
The new proposition leverages Reggiani’s heritage and expertise, while responding to significant changes in the lighting industry and the evolving needs of its community of lighting designers.