About me

17+ years of experience working professionally as a creative, 11+ years of Interactive Advertising experience working closely with brand managers, copywriters to art direct, concept and design innovative content driven integrated campaigns and assisting clients in creating engaging interactive experiences. Creative direction for brand film and photography projects. Currently creative lead on experiential design for retail environments.

Maintains a new media art studio-based practice based in interactive sculptural video installation work. Exhibiting artist, including Pacific Standard Time Phenomenal Light, Space and Surface Exhibition TNT at Museum of Contemporary Art San Diego, San Diego Museum of Art and Oceanside Museum of Art. Artist residencies at the Wassaic Project, NY, Est Nord Est, Quebec and Ozu Cultural Center, Italy. New Media theorist-self published two limited edition artist books, Reflection, Refraction, Projection and Instances Instantiate.

Ela's work

Redefining a Brand

Primark Madrid Atrium

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