About me

Innovative and results-driven brand marketing strategist with 25 years of expertise in shaping compelling brand narratives, driving integrated communications, and executing high-impact shopper, retail, packaging design and experiential marketing roll-outs. A visionary leader adept at crafting seamless brand ecosystems that connect strategy, creativity, and consumer behaviour to fuel engagement and loyalty.

Relentlessly curious and deeply immersed in popular culture, I decode emerging trends, dissect consumer motivations, and challenge industry conventions—constantly asking not just the 'what ifs' but also pushing the boundaries with the 'why nots.'

Work
Articles
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EL's achievements

Judging

EL Matanguihan has sat on the Creativepool Annual jury.

Annual 2025 Judge Product

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