ABOUT

Ekstasy developed a strategy for a rebrand with SES Satellites. Working on the key messaging around "Take Your Story Anywhere" to make the SES brand more human and tell the story of remarkable SES clients, end users and also SES employees. SES represents the full circle of trust and great impact on human lives by providing network and data solutions globally. The brand messaging and content (videos, images and copy) is being used across all channels - trade shows, sales meetings, stakeholder meetings, presentations, email campaigns, online social media ads, OOH banners and in-office branding. The roll out is taking place across 2020 and 2021.

We created a communication strategy and content plan for the 36 month period, and decided to launch multiple campaigns at different stages.

The idea was to help SES become more human using the B2C style storytelling. So we suggested they champion the end-end customer who they touch indirectly, via their direct customers who might be governments, cruise lines, airlines, mobile network operators, hospitals, humanitarian organisations and others.

First, we conceptualised and launched a 5 part 3D animation series and a landing page for lead capture.

Then followed by over 100 video and image assets in a double exposure style that we created from scratch so that their global marketing and sales teams can use original content and slowly replace all their stock library.